ShopperID enables customers to get new experience and satisfaction being rewarded for their loyalty. When registered with e-mail or phone number, the ShopperID card holders can receive personalized promotional messages, because the collected data for their purchasing patterns empower vendors to customize the offers on the base of client’s purchasing history. This information helps merchants to individually promote new products, special offers, discounts and vouchers via email, the ShopperID web site and push messages. It also offers a new opportunity to promote each shop/place and reward the clients for the regular and repeating purchases in a particular location.